The camouflage look, outside of when it’s actually supposed be used (i.e. the army), rarely works. Memories of bad music videos in the early 2000s with gyrating army printed mini-skirts and bikinis camouflaging nothing at all have sullied the idea massively for me. But never have I seen camouflage as beautiful as this! These wonderful clothes made by Kiev-based designer Masha Reva are exquisite with flamboyant sleeves and slick cuts. They blend seamlessly against elaborate and impressive backgrounds of delicate florals, close-up insects and intricate polka dots, gracefully tip-toeing the line between fashion and art.
Photographed by Synchrodogs, it perfectly encapsulates the collision between the artificial and the natural by bombarding us with patterns and textures galore.This visual treat is Masha’s comment on how we’ve become so overloaded with information we’re constantly merging and overlaying this visual feed into our virtual selves so much so it’s trickling into reality.
Both the concept and execution are brilliant and it’s interesting to see so much consideration behind a fashion project, but it’s seems this is intrinsic to Masha’s process through experimentation and playing with materials. It’s exciting, bold and with this sort of imagery being produced, it’s an approach to be admired.
- Superimpose Studio on the impact of Brexit on the creative industries
- Photographer Namsa Leuba makes the invisible stories of Voodoo visible
- A whizz through the portfolio of Italian illustrator Marco Oggian
- Alex Vasilyev's compelling photographs of locals living in Russia's coldest region
- Friday Mixtape: Rae Morris curates a winter-focused mix
- Good Sport Magazine: sport-focussed content, through the lens of much broader reaching interests
- Lacoste swaps famous crocodile logo for ten endangered species
- Director of Taylor Swift's Delicate video accused of copying Spike Jonze’s Kenzo advert
- These Swedish kids designed a typeface to celebrate their neighbourhood
- A new Vitra Museum exhibition shows the hedonistic history of nightclub design
- A chat with the anonymous archivist behind vintage smut celebration Hardcore Decor
- A peek inside the bulging, bold portfolio of multidisciplinary studio Spassky Fisher