If you still think science is for geeks then where the heck have you been? It’s come out of its climate-controlled labs and into our televisions, our hearts, and now even our pubs. New Future Graphic have produced these brilliant beer mats for a campaign run by The Institute of Physics, each of which features a poser like “How many cassettes would you need to tape all the songs on a 32 GB MP3 player?” The technology involved in getting the answers may be all shiny and new but the graphics are deliciously retro and bring the campaign to life in a bold, eye-catching but not patronising way.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.