Director Ivana Bobic recently made headlines with her ad for breast cancer awareness charity Coppafeel, which was the first to show a female nipple on daytime TV. At Nicer Tuesdays she took us behind the scenes of the inventive and percussive film exploring the theme of tactility, aiming to make people feel comfortable with their own bodies.
To do so, the film visualises “what hands do” in all sorts of scenarios. Inspired by Godfrey Reggio’s The Visitors, the ad focuses on a quick-fire series of actions in close-up, “from the hands’ point of view”. From squeezing jam doughnuts to stroking cats, to wobbling jelly boobs on a plate, the shots have a cheeky sense of humour sewn together by a rhyme and beat. Without much budget, Ivana and the team behind the film managed to make massive waves.
Get tickets here for Nicer Tuesdays January.
Event Partner: Adobe Stock
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Event Partner: Dropbox
Dropbox Paper is a collaborative workspace that eliminates distractions that get in the way of creativity. Because you can work with all types of content — from video, to sound to code — in Paper, you and your collaborators can easily edit and discuss all aspects of your project in one centralised place.
Supported by: Park Communications
As one of London’s most respected printers, Park Communications is known for its care, attention to detail and high quality, which is why Printed Pages is among the titles it produces.
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