For Blade Runner 2049, London-based Territory Studio was tasked with creating all the on-screen graphics for Denis Villeneuve’s bleak dystopian world. At Nicer Tuesdays, creative director Andrew Popplestone explained how they achieved the “organic and grubby” aesthetic through hand-made experiments and macro photography.
“You can have the best graphics in the world,” he says, “but if it doesn’t add to the story, it’s useless. Our work furthers the story and it’s a world-building device that helps ground the film in reality.” To that end, the studio “stepped away from the Mac” and went back to analogue visual tests. “It felt like going back to art school, two weeks of making stuff, to create this lo-fi feel.” This included photogrammetry and macro photography of fruit, printing images then drawing into them, crumpling them up, scanning and printing them again. Look closely, he says, and you’ll see that an image used to depict Ryan Gosling’s brain is actually a close-up photo of a grapefruit.
Get tickets here for Nicer Tuesdays January.
Event Partner: Adobe Stock
Keep your work fresh with Adobe Stock. No matter what project you’re working on, you can always find the perfect asset in the library of over 90 million high-quality images, graphics, videos, templates, and 3D assets plus our Premium and Editorial. Join them at Nicer Tuesdays to see what amazing things you can create with Adobe Stock. Click here to try Adobe Stock free for one month.
Event Partner: Dropbox
Dropbox Paper is a collaborative workspace that eliminates distractions that get in the way of creativity. Because you can work with all types of content — from video, to sound to code — in Paper, you and your collaborators can easily edit and discuss all aspects of your project in one centralised place.
Supported by: Park Communications
As one of London’s most respected printers, Park Communications is known for its care, attention to detail and high quality, which is why Printed Pages is among the titles it produces.
- David Lane talks us through his art direction for Robyn's newly released record
- Friday Mixtape: Vanessa Carlton and Godflesh combine thanks to The Beautiful Meme
- Jenny Jiao Hsia's game designs are as delightfully weird as they are weirdly delightful
- Luke Boland communicates industrialisation through his expansive photographs
- Okuyama Taiki became interested in design while running a free bookshop in Tokyo
- Congo Tales offers an alternative to fear-based environmental messaging
- This is an article about Wieden+Kennedy’s clever ad campaign - No B.S
- Combining thoughtful design and big business: an interview with Made Thought
- Iceland’s Christmas advert banned from broadcast for being too political
- The Saul Bass Archive looks back on the trailblazer’s rare poster design
- Typeface Pickle-Standard both obeys and rejects the grid at the same time
- Cornelius de Bill Baboul's latest project is "like Baudelaire in the age of McDonalds"