Work / Animation

Brilliant animation by UHS brings the overfishing problem to life with flair

The best infographics are able to take complex, nuanced and important data and present them in a clear and memorable way – looking good and communicating clearly are equally imperative if they are to have maximum impact. German studio UHS’ animation for the Ocean2012 campaign organisation is tremendous, taking an issue most people are at least vaguely aware of and rendering it in a vivid, powerful way with some lovely creative touches along the way. A fine example of this artform at its best.