Work / Advertising

Oliviero Toscani

The first time I interviewed Oliviero Toscani, he had just shot a campaign for Benetton featuring children with Down’s syndrome. The creative insight Toscani and Tibor Kalman brought to their Bennetton and Colors work, was an understanding of how to use the aesthetic assumptions we bring to images. It’s there in the wordless issue of Colors, the race issue, Toscani’s use of editorial imagery in advertising: the Pieta/Peter Kirby aids image (pictured); the clothes of the dead Bosnian soldier; a bloody, newborn baby.