I’ve always associated Flying Lotus’ output with an astute visual confidence since seeing Timothy Saccenti’s brilliant photographs for Cosmogramma pt.1 . So on seeing their latest video, directed by David Lewandowski I wasn’t surprised that it was easy on the eye. Having a lead star in Elijah Wood is never going to harm to profile of a video like this, but the promo’s aesthetic aptness that makes it so memorable. To start, the coming together of tiny fragments to make Elijah’s bionic arm instantly links beautifully to the music it accompanies and continues to keep you enthralled throughout. One to watch.
About the Author
Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.