The Olympics is only a few months away and you can already feel the growing testiness from commuters, their rush hour veins pulsing with dread and fear. With the ensuing craziness hitting the capital, an influx of promotional material and olympic tributes are sure to engulf us. So to remind us how this kind of design can be done (to perfection) is Otl Aicher; pioneer of graphic design during the 20th Century and creator of the visual identity for the 1972 Munich Olympics – which, luckily for us, has been collated by seemingly anonymous gatherers.
The colour blocking with soft secondary shades layered on top of each other with sparse text is a winning combination. It’s clean and so simple and sophisticated it just makes you wonder why everything else can’t be designed as beautifully. This work is timeless and though I could gush about it all day I’ll instead let you gaze upon the wonder of some posters from the events – but I urge you to check out the rest of this website as it’s a gold mine for fantastic promotional material and memorabilia.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.