PAN describes itself as a user experience design studio, dedicated to creating “rich, powerful and affecting experiences” and, I’m going to level with you, I’ve become pretty smitten with them. The group of Goldsmiths grads engage with clever ideas in a fun, accessible and thoughtful way, and they do it with tongues firmly in cheeks, whether its recreating the drama of bomb disposable, exploring addiction or paying homage to the interactive 1990s fantasy show Knightmare (look it up whippersnappers). They are also excellent at documenting their projects, a nice exception to the frustrating failure to do so of some immersive practitioners.
Perhaps PAN’s best-known project was Green = Boom, a reaction to the way in which explosions are portrayed in the media in both fictional and non fictional set-ups. They did the technical side of DFWE’s installation and the intense, up-close-and-personal experience was fun on its own terms but also gently questioned issues of society’s desensitisation to violence.
PAN’s newest project Paul’s Gamble follows Paul McNicholl who is taking the £7 he used to spend on cigarettes and gambling it instead. The series will comprise 12 mini documentaries in short and touches on issues of addiction, luck and escapism.
In 2011, PAN ran The Royal Game of Ur at the Winterwell festival in the Cotswolds – teams helped one member navigate his or her way round a course using a video camera hooked up to the player’s helmet, reminscent of the ITV after-school classic Knightmare.
Last summer PAN helped promote the Stephen King novel Under the Dome by setting up the Thames Gigapixel Puzzle, hiding words from the book’s last sentences in a gigapixel photo of London.
- Mischa Appel's series This is Where You End investigates the "increasing polarisation of society"
- Ladybeard magazine returns and reshapes the stories we tell about beauty
- Clifford Prince King looks to “express truth and realness” in his portraits of male black youth
- Wang Wei’s series Young Wild & Free captures the fresh energy of Beijing youth
- Büro Bum Bum designs a cheery cookbook to get families excited about veg
- Ross Paul McEwan's expressive designs channel "that feeling you get when the sun comes out"
- Hotel search engine Trivago rebrands with new logo and identity
- The Art of Shinkansen animated gif series celebrates the Japanese bullet train
- National Geographic’s creative director Emmet Smith on the publication’s redesign
- Google Fonts Korean becomes interactive by manipulating path data
- Designer Jay Vaz combines his love of music and analogue art in a colourful and textural portfolio
- Craig Oldham dishes out brutally honest advice to new graphic designers