Paul Gale is a comedy filmmaker whose various online offerings have racked up millions of YouTube hits, but his most recent parody is rocketing him onto a whole new level. Why Starbucks Spells Your Name Wrong takes the simple premise of the misspelling of customers’ names on their coffee cups – and the moaning Tweets and Instagrams of “hilariously” egregious examples – and offers a very simple explanation. The staff, it appears, “are f***ing with you.”
This is a brilliant video with some killer lines (“I decided to write Gessika on your cup to play with your emotions in a shrewd and calculating way”) and it spins out the gag perfectly. It’s had seven million hits in little over a week so you may have already come across this, but if not take two and a half minutes to solve one of modern life’s most enduring mysteries.