Pete Deevakul photographs garish energy drink cocktails in new book

Date
16 November 2015

New York-based photographer Pete Deevakul has shot these splendidly garish photographs for a new book out next year called Energy: Cocktails to get you up, “a guide to making cocktails using energy drinks and other supplements mixed with booze.” Put together by Steph Russ, the book has over 75 enhanced recipes to get you hyped up on a risky-sounding mix of sugar, caffeine and alcohol, but it’s Pete’s illustrative images that bring the whole thing to life.

A brazen can of Monster sitting next to a tall bottle of champers surrounded by smiley face helium balloons sets the tone for the series. But it’s the relentless contrast between sumptuous fabrics and classy drinks, with cheap props and trashy mixers that becomes irresistible. The bright and subdued colours provide more clashing textures, and the matter-of-fact compositions add a wonderful humour.

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Pete Deevakul: Energy Cocktails to get you up

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Left

Pete Deevakul: Energy Cocktails to get you up

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Pete Deevakul: Energy Cocktails to get you up

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About the Author

Rebecca Fulleylove

Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.

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