In an age where the term ‘lo-fi’ all too often gives a reputable excuse to produce a below-par piece of work, (especially when it comes to bands making their own music videos) you are about to be graced by an absolute blinder. So, before tuning into Aussie band Pond’s single Moth Wings I wasn’t paying much attention, expecting the usual rump through fuzzy iPhone hipsters at cooler-than-me parties. How wrong could I have been?
The video is the definition of a how lo-fi should be done – tonnes of humour, loads of vigor and accompanying a stellar track. Oh, and where else could you see Otto from the Simpson’s, Batman, a talking lemon AND Clint Eastwood all starring in the same film? Exactly.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.