The so-called MTV generation gets an unfair press, with the designation used as a damning shorthand for those whose attention spans have been decimated by the channel’s perceived dilettantism. But, yeah anyway, what was I saying? Oh right, well actually I believe it means we are able to process information much more quickly and this project from Present Plus realises that you can do a lot in a short period of time. The One Minute Wonder videos feature trend watchers, internet entrepreneurs and artists talking about their work in a pleasingly snappy way, and like an excellent date they’re interesting and easy on the eye. We like.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.