Advertising: Graffiti ambigrams create powerful suicide awareness campaign

Date
20 June 2013
Reading Time
1 minute read

Every once in a while an ad campaign comes along which manages to convey a really powerful message in a beautifully simple way. That certainly applies to this project by Publicis Singapore for the country’s Samaritans and their suicide prevention work. Under the strap line "The signs are there if you read them, " creative director Erik Vervroegen and his team created this series of graffitied ambigrams which read either as simple platitudes or desperate cries for help depending which way round you read them. At a time when the usual debates around the annual ad junket to Cannes are in full flow, it’s nice to be reminded of the potentially life-changing – in this case life-saving – power of a great idea.

Above

Publicis Singapore: I’m Fine/Save Me

Above

Publicis Singapore: I’m Fine/Save Me

Above

Publicis Singapore: I’m Fine/Save Me

Above

Publicis Singapore: I’m Fine/Save Me

Above

Publicis Singapore: I’m Fine/Save Me

Share Article

Further Info

About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.