At any Sunday league football game there are certain phrases you always hear. “Let’s get at it lads!” “Offside?! Lino! Lino!” and perhaps more surprisingly “Has anyone got any tape?” Tape plays a pivotal role in amateur footy, from securing the nets to holding shin pads in place, so it seems appropriate that London design studio GBH has created PUMA’s new typeface out of gaffer tape.
Inspired by the brand’s Make Football Anywhere” DIY campaign, GBH wanted to capture the “raw, passionate enthusiasm” of grass-roots football.
“The start point was to order 150 rolls of tape and begin experimenting with folding, ripping and sticking it into shapes, to form a full Roman alphabet and the all-important kit numerals,” GBH’s Jason Gregory told It’s Nice That.
“Once we were satisfied with the look and proportion of each character, type impresarios Dalton Maag were brought in to help develop the full Roman character set, and under the art direction of GBH, add all European accents before building a fully working, digitised font.
“The finished result is not only a unique typeface which stands out from the competition, but a typeface which clearly stands out on the pitch for its legibility and brevity.”
Not only is it an eye-catching design, it’s also a nice link between the world-class talents who will wear the typeface on their kits and those who play football simply for the love of it. Speaking from experience, amateurs can sometimes feel completely alienated from the slick superstars they emulate (badly).
- James Bannister breaks down Las Vegas’ facade of success and glamour in What Makes Grass Grow In the Desert
- Daniel Fletcher uses a playful spirit to represent the excitements and anxieties of daily life
- Brian Finke captures the contrasts in pasta production in five different cities in Italy
- Carnovsky illustrates the human body under X-ray using RGB illustration technique
- Chris Ullens directs charming stop-motion music video for Rex Orange County
- Get to know the fluid work of graphic designer, Steffen Hotel
- Peter Funch has photographed the same people on the same street for nine years
- North reveals full Science Museum rebrand, and reacts to online criticism
- GraphicDesign& outline three projects that successfully support and impact mental wellbeing
- Dove apologises and removes advert showing a black woman becoming a white woman
- Apple announces launch of gender neutral emojis
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity