Rafael Rozendaal's work projected onto the world's biggest LED screen in Seoul

Date
11 June 2012
Reading Time
1 minutes

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We’ve long been fans of Rafael Rozendaal’s digital creations but perhaps our only frustration has been seeing his talents constrained by our computer screens. Well now that’s been addressed – and then some – by an installation in Seoul. Rafael was invited to show four of his works – Much Better Than This, Falling Falling, Like This Forever and Towards Beyond – on the world’s biggest LED screen which measures 100 metres by 80 metres (an installation produced by none other than Calvin Klein).

Rafael says: “I always thought moving images are very versatile. They are energy based, not atom based, just like music. You can listen to a song at home, while you run, in a club, or in a huge stadium.
It doesn’t change the song, it does change the experience.”

And to all South Korean motorists good luck concentrating on the road. You may need it…

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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