“It only takes a minute girl” as Take That famously sang, but now Swedish directors RBG6 have teamed up with production company Aspekt to prove you can do something wonderful in half that time. Their series of in-store videos for H&M involve neat concepts executed to perfection and although you can enjoy them all at Aspekt’s Vimeo page, for us, this one Layers is the best of the bunch.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.