Red Stripe has good prior form when it comes to embracing creative advertising campaigns but even by their own high standards their latest effort is really something. By rigging up an east London mini-mart with all manner of musical tricks, they created an interactive installation whereby the shop burst into song (The Specials’ A Message To You Rudy) whenever a customer took a Red Stripe from the shelf. It’s really cleverly done and the reactions of the customers are a joy to behold, plus it’s been documented in a way that means you didn’t have to be there (a common problem with these kind of installations).
This post was produced in collaboration with Red Stripe.
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