Check out these excellent retro Heineken adverts from across the decades

Date
28 January 2013
Reading Time
1 minute read

This year to celebrate Heineken’s 140th anniversary, the beer brand has thrown open its archives as part of the Remix our Future campaign. People are challenged to take one of the beer’s old adverts and create a new version ripe for the 21st Century, and while some of the efforts so far are pretty impressive, the real joy from a design point of view comes from the old visuals themselves. From weird illustrations to slightly sexist 1960s affairs, muted arty efforts to brash ads for the 1980s US market, it’s a tremendous collection of images and an interesting study in how a brand’s visual languages evolves over time.

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Heineken: Adverts from the archives

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Heineken: Adverts from the archives

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Heineken: Adverts from the archives

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Heineken: Adverts from the archives

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Heineken: Adverts from the archives

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Heineken: Adverts from the archivesHeineken: Adverts from the archives

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Heineken: Adverts from the archives

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Heineken: Adverts from the archives

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Heineken: Adverts from the archives

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Heineken: Adverts from the archives

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Heineken: Adverts from the archives

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Heineken: Adverts from the archives

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Heineken: Adverts from the archives

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Heineken: Adverts from the archives

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Heineken: Adverts from the archives

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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