Innovative is a word thrown around a little sloppily sometimes, but there is no doubting that SHOWStudio are at the forefront of twisting and toying with the limits of fashion film. Nick Knight’s new work for Paris department store Le Printemps features amazing 3D renderings of Daphne Guinness, set to a soundtrack also created by the actress. A study in texture, colour and emotion, it once again sets the standard staggeringly high.
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.