FOAM: Football Gaming Live

23 November 2011
Reading Time
1 minutes


FOAM’s Phil Clandillon and Steve Milbourne are like the Pied Pipers of advertising, leading us on conceptual flights of fancy which we are only too happy to follow. The pair’s latest project for Kasabian sees them bring the uber-popular world of football computer games to life via headsets, Sony Xperia Play controllers, a disused chamber in a Thames Water pumping station, ten amateur footballers, England striker Darren Bent and Tom from the band. As always it’s ambitious, memorable and tremendous fun (and there’s a neat behind the scenes video too).

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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