Steve Frykholm on his Herman Miller picnic posters in this lovely short film

Date
9 July 2015

Having worked at Herman Miller for 45 years, the vice president of creative design Steve Frykholm was taken on as the furniture company’s first in-house graphic designer. In the beautifully made short film created by Dress Code specifically for Herman Miller, Steve talks us through some of his most celebrated work – the posters he created for the brand’s annual picnic.

Creating the first poster in 1970 these posters are now considered modern design classics and sit in permanent museum collections all over the world, including New York’s Museum of Modern Art. Capturing picnic staples in a luxuriously graphic aesthetic, we see close-ups of a latticed cherry pie, cascading peach slices and mustard draping itself over a hotdog. As Steve explains how he created the posters, the film also shows the team reprinting his first ever picnic poster where a set of gnashers chow down on a golden yellow corn on the cob.

Above

Dress Code: Herman Miller – The Picnic Posters of Steve Frykholm

Above

Dress Code: Herman Miller – The Picnic Posters of Steve Frykholm

Above

Dress Code: Herman Miller – The Picnic Posters of Steve Frykholm

Above

Dress Code: Herman Miller – The Picnic Posters of Steve Frykholm

Above

Dress Code: Herman Miller – The Picnic Posters of Steve Frykholm

Share Article

About the Author

Rebecca Fulleylove

Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.