Steven Mark Fisher: GF Smith x Strathmore

30 January 2012


I think it’s time to share a deep, dark secret about myself – I have an insatiable appetite for process porn. Videos like this gorgeous new promo from GF Smith push all my creative buttons, with lingering close-ups of machinery, sumptuous teaser shots of the not-quite-finished-product and beautiful behind-the-scenes footage of specialists hard at work. What we particularly like about Steven Mark Fisher’s film is that amid all the lithography, engraving, embossing, foiling, and thermography there’s no look at the final creation – that is to be enjoyed up-close-and personal rather than online.

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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