Last night in Arizona Superbowl XLIX took place, a sporting event that brings with it lots of cultural collateral – a much-hyped half-time show (with Katy Perry this year), some baffled Brits pretending they know what they’re talking about and loads of Twitter users doing that “superb owl” joke. It also means a huge amount of attention lavished on the adverts, and after showing you a selection of the pre-released spots last week, we’ve updated to bring you our pick of the whole lot.
They ranged as ever from the witty to the epic, the soppy to the saccharine (looking at you Budweiser!) but there’s some interesting stuff in there. I like Bud Light’s real-life Pac-man, BMW’s clever riff on new technology and Squarespace’s proper trippy offering with Jeff Bridges. The domestic violence charity No More has produced a massively powerful spot (directed by Nadav Kander), Kim Kardashian proves she doesn’t take herself too seriously and Victoria’s Secret did, well, exactly what you’d expect.
- James Bannister breaks down Las Vegas’ facade of success and glamour in What Makes Grass Grow In the Desert
- Daniel Fletcher uses a playful spirit to represent the excitements and anxieties of daily life
- Brian Finke captures the contrasts in pasta production in five different cities in Italy
- Carnovsky illustrates the human body under X-ray using RGB illustration technique
- Chris Ullens directs charming stop-motion music video for Rex Orange County
- Get to know the fluid work of graphic designer, Steffen Hotel
- Peter Funch has photographed the same people on the same street for nine years
- North reveals full Science Museum rebrand, and reacts to online criticism
- GraphicDesign& outline three projects that successfully support and impact mental wellbeing
- Dove apologises and removes advert showing a black woman becoming a white woman
- Apple announces launch of gender neutral emojis
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity