Work / Interactive

roll7: The Devil’s in Your Details

As with many big issues, identity theft is a threat that people are aware of but still fail to take very seriously. A new campaign from roll7 to bring it home to people in the most direct way possible via an interactive online experience that uses your Facebook friends to illustrate the dangers. It’s nicely done with some special touches (such as the phone call moment) and it’s slightly more practical/less knee-tremblingly unnerving as this. Obviously as ever with these things it’s up to you whether you want to put your details in but it’s interesting to see the direction in which these immersive web campaigns are heading…