The Wiki Man: Rory Sutherland

9 November 2011

We’re massively excited to announce the launch of Rory Sutherland’s book, The Wiki Man that we have co published with Ogilvy. One of marketing’s most original thinkers and influential speakers, Rory (vice chairman of Ogilvy Group) is a leading light in the advertising industry and is as outspoken as he is creative. A champion of behavioural economics and an early adopter of new technologies, his collection of cravats is as legendary as his appetite for chicken jalfrezi.

This book, available to buy from our online shop attempts to give an insight into Rory’s unique character and personality, through a winding journey of blog posts, interviews, tweets and reference materials, giving a rich and engaging introduction to Rory’s unique mind.

You only have to watch Rory for two minutes to get an idea of his personality, here he talks at TED at the end of 2009, and as they put it: “Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value – and his conclusion has interesting consequences for how we look at life.”

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About the Author

Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.

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