To paraphrase received wisdom, if you want to really get to know someone you’re better off spending ten minutes in their flat than ten hours talking to them. A new campaign from Timberland is pushing this idea to the extreme challenging four creatives to swap cities, homes and lives for three days.
So Barcelona-based furniture designer Marc Morro and London-based writer Sam Smith will trade front door keys, social and cultural suggestions and even friendship circles, with Milanese photographer Claudia Zalla and Berlin tech and music guru Willy Iffland doing likewise.
The project stems from the idea that many of us lead trans-national lives nowadays and in an era when many traditional barriers are no longer relevant – and many people thrive in scenarios where they’re thrown in at the deep end – it will be interesting to watch how these four influencers get on. It’s a neat reflection of Timberland’s Fall Winter collection, the versatility of which caters for discerning cultural consumers whose plans can change rapidly and totally, who thrive on the thrill of the new and have to be ready for anything.
Visit the dedicated website here – lifeswaps.timberland.com.