Wonderfully melodramatic flash stunt fun for TNT Belgium launch

11 April 2012


I know we’re all bored of flashmobs in adverts but this is a nice twist on the idea to promote the TNT Channel’s launch in Belgium. With the idea that they are injecting some much-needed drama into the humdrum reality of everyday life, they set up a red button in a sleepy square and waited for passers-by to push it. The gloriously over-the-top way in which events unfolds is great fun, although there may be suspicions about quite how organic the set-up really is.

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Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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