From famous football goals to scenes from Game of Thrones, LEGO re-enactments have become de rigeur in the online battle for eyeballs. It has such cultural clout that “LEGO” is even a topic hub on the Wired website and now the magazine have decided to delve a little deeper, sending photographer Tom Nagy to the company’s Denmark HQ to show us what goes on behind the scenes.
The resulting photographs are tremendous – from soaring storage rooms to state-of-the-art manufacturing and playful al fresco sculptures, this excellent photo-essay gives you a real sense of the huge machine being this longtime children’s favourite. There’s also some amazing facts andy figures as you’d expect from Wired such as the original LEGO colours were inspired by the painter Piet Mondrian or that the storage rooms hold a billion bricks. Yikes!
You can see the rest of this feature in the October 2013 issue of WIRED UK which is on sale now.
- Malika Favre talks about studying engineering, her first job and tight deadlines from The New Yorker
- Say what you see, it’s Best of the Web!
- The art of plane watching captured by Mindaugas Kavaliauskas
- Friday Mixtape: escape from the world with Xenoula's ethereal mix
- Towers of Thanks: Res photographs his mother's life working for Donald Trump
- A world of pain: Sixteen Journal's latest issue
- Parker Day's lurid colours and grotesque characters elevate identity and fantasy (NSFW)
- Paper reveals Break the Internet take two, with Nicki Minaj shot by Ellen von Unwerth
- Bea de Giacomo photographs the wonders of pregnancy
- Matthieu Lavanchy recreates food emojis "irl" for The Gourmand's tenth issue
- Introducing Broccoli, the publication “normalising cannabis use, especially for women”
- One Step Ahead: we meet Paula Scher, the trailblazing Pentagram Partner