If Team America taught us anything (over and above that puppet-action is a legitimate film genre) it was that corporations can be very corporation-y. When big companies engage with creative campaigns the results can sometimes be toe-curlingly compromised, but a surefire way to avoid this is to seek out the best in the business and get them to do their thing. Absolut seemingly did just that when they commissioned this animation from Tomato – it’s slick without being soulless, effective without being excruciatingly corporation-y.
Share Article
Further Info
About the Author
—
Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.