Hamburg-based design studio TwoPoints has created this all-encompassing identity and catalogue for the ADI (Association of Industrial Design) in Barcelona. The non-profit organisation and its Delta Awards, which champion innovative product design, were founded in 1960 and the first icon was designed by one of its founding members, André Ricard. It has been adopted, changed and altered year after year for the awards and subsequent prizes set up by the ADI over the years.
TwoPoints was tasked with creating a new symbol for the Delta Award, the ADI Medal and ADI Cutlure, all of which have a distinct and separate history and profile. Unravelling the identity saw TwoPoints create an icon out of a dodecagon as its base and separating the shape into a triangle and hexagon to represent the other awards. These simple, geometric shapes have then been manipulated into a modular typeface for the rest of the identity.
The face is a nod to Paul Renner’s Futura, which was used in some of the first printed materials from the ADI. Easily adaptable from year to year, the identity has been created in different colourways to characterise the different strands. To sit alongside the identity, TwoPoints has also designed a catalogue for this year’s awards, which adopts the same neat, modern aesthetic.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.