New film to promote Vitra's Fiction home collection catalogue is a beaut

Whenever a company releases a promo video, there’s a very fine balance between doing something creative and interesting and actually showing off the product. To coincide with the launch of their beautiful new Fiction catalogue designed by Florian Böhm, Vitra today released this film which is a sumptuously shot meditation on life, acquisition culture and identity, but crucially it also serves as a showcase of Vitra’s trademark style and quality. We like.