Whenever a company releases a promo video, there’s a very fine balance between doing something creative and interesting and actually showing off the product. To coincide with the launch of their beautiful new Fiction catalogue designed by Florian Böhm, Vitra today released this film which is a sumptuously shot meditation on life, acquisition culture and identity, but crucially it also serves as a showcase of Vitra’s trademark style and quality. We like.
About the Author
Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.