Advertising: Volvo's president stands on suspended truck for crazy new campaign

3 September 2013
Reading Time
1 minutes


If you you have that weird tummy-flipping thing when it comes to heights, I suggest you skip over this video, but for the rest of you, read on. To demonstrate just how hardy the Volvo truck towing hook is, the Swedish car giant followed the whole maxim of show rather than tell. And lo they suspended a 15 tonne Volvo Truck 20 metres above the water in Gothenburg harbour, and to ratchet up the tension they plonked Claes Nilsson, the company’s actual president (and coincidentally the man with the coolest accent on Planet Earth) on top of the truck’s cab. It’s the first teaser in a campaign (which also includes the buttock-clenching video about ground clearance below) which promises a series of similarly daring stunts.

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Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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