Will Sweeney: The Game

Date
4 April 2011

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An organic, mechanical and beautifully illustrated universe for you this morning, in the shape of Will Sweeney’s video for Belgian’s Das Pop. Nice to see the intricacy of Will’s work not get lost or diluted by the music video format – in fact it’s so successful I’ve been closing my eyes and trying to imagine all of his other work moving, and I’m liking what I see…

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About the Author

Alex Bec

Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.

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