Burger-lovers can be a picky lot what with the myriad options now available, but wherever you stand on the great sesame-seed bun debate, you’ll love this wonderful project from South African ad agency Metropolitan Republic. A recent campaign to underline how everyone is welcome at Wimpy restaurants saw them create Braille burger buns for blind customers, with readable messages spelled out in seeds. A brilliant idea, executed with flair and pulled together in this genuinely moving promo video. (Found via Between Ten and Five).
About the Author
Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.