Wimpy: Braille Burgers

12 January 2012
Reading Time
1 minutes


Burger-lovers can be a picky lot what with the myriad options now available, but wherever you stand on the great sesame-seed bun debate, you’ll love this wonderful project from South African ad agency Metropolitan Republic. A recent campaign to underline how everyone is welcome at Wimpy restaurants saw them create Braille burger buns for blind customers, with readable messages spelled out in seeds. A brilliant idea, executed with flair and pulled together in this genuinely moving promo video. (Found via Between Ten and Five).

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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