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Two off-white T-shirts featuring different blue graphic prints. The left shirt shows a heart shape made of dense, linear patterns, while the right shirt features a heart composed of geometric, 3D-style facets.

Clothing brand Yutaka get collaborative in their ongoing project

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Date
11 April 2012

Collaboration. A fine word for the creative community to adopt and nuture – it’s as though it was made for them to tuck nicely above their ears alongside their trusty pencil. A recent example of this comes from clothing label Yutaka Tajima, based in Sheffield, who have invited a whole host of illustrators, designers, artists and photographer to reinterpret their simple, geometric Y – an integral part of the brand.

The Yutaka Y Project takes the form of printed t-shirts, as well as a new publication featuring the designs called Y1. In addition the brand has also announced a call for submissions from both professionals and amateurs to send in their interpretations. If selected, the artist will receive a share of profit from each of their t-shirt design sales and will also be archived in the Yutaka Y Book series. So get creative and become a part of that collaborative tree.

A blue ink illustration of two hairy arms and hands crossing to form a heart shape. One wrist wears a digital watch with a ribbed strap.
Above

Yutaka Y Project: senormeaker

A minimalist illustration of two dark blue lines on a white background. The curved lines suggest the abstract profile of a human face.
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Yutaka Y Project: Guy Hulse

A series of blue and white gears and belts are arranged to form the shape of a heart. The mechanical parts are set against a plain white background.
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Yutaka Y Project: Oscar Diaz

A 3D render of three abstract shapes formed from concentric blue wireframe circles. The shapes include a long cylinder, a wide cone and a small bowl.
Above

Yutaka Y Project: Begin

A dark carrot, a pale parsnip and a small potato are arranged on a white background. Together, the vegetables form the shape of an exclamation mark.
Above

Yutaka Y Project: Byggstudio

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About the Author

Rebecca Fulleylove

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Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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