Exploring the creativity of Pinterest with Nicer Tuesdays and Thread of Inspiration

An event series and creative campaign promoting Pinterest’s respect and support for creatives around the world.

Throughout 2020, It’s Nice That worked with Pinterest to raise awareness of the platform among a global creative audience. Through commissioning a series of original artworks and exposure at our event series, Nicer Tuesdays, we were able to demonstrate how Pinterest can play an integral role in the creative process.

We commissioned creatives with a diverse range of styles and who already had an exciting presence on Pinterest. Our first artist was Dutch illustrator Maaike Canne, who took her seed of inspiration from animator Ricardo Bessa’s talk at January’s edition of Nicer Tuesdays. Inspired by his use of fantasy, Maaike redesigned a city.

Next up, the photographer Puzzleman Leung took inspiration from Maaike’s futuristic city to shoot a series of still lifes. Using Pinterest to draw together a rich pool of visual inspiration, his work evoked an air of mystery, which became the starting point for Louise Borinski’s bespoke typeface in the following month’s work. The campaign continued in this way with artists Aurélia Durand and Shamma Buhazza.

It’s Nice That launched the campaign with a series of interviews, speaking to some brilliant creatives about the unlikely places they find inspiration, including insights from neuroscientist Shazia Ginai and illustrations by Stephanie Leinhos. And for every artist, we published an article diving into their research and process. We also published the Thread of Inspiration on our own Pinterest board, which has generated more than 700,000 impressions.

Across both activations, we supported Pinterest’s mission to grow awareness of its creative potential with It’s Nice That’s global creative audience. Since we moved Nicer Tuesdays online in 2020, we’ve seen some of the highest and most global attendance to our events than ever before.

“Our work with Pinterest is a great example of how we can maintain intrigue throughout a year-long series by leveraging a variety of mediums,” says Lauren Coutts, creative at It’s Nice That. “With Thread of Inspiration, we were able to create a sense of narrative across the whole project with our breadcrumb trail of inspiration.”