Rebrand

All 266 articles

Wolff Olins rebrands Understood, with shape-shifting logo and dyslexic-friendly typeface

Which route should Ragged Edge take on this rebrand? Cast your vote

Pentagram’s Harry Pearce gives Camden Art Centre a respectful modernist rebrand

Pentagram’s Natasha Jen rebrands Esprit, turning its logo into a stencil typeface

The rebrand of San Francisco’s Pier 70 combats residents’ fears the city is “losing its soul”

Koto renames and rebrands health-tech company Huma inspired by Leonardo da Vinci and Persian mythology

Bulletproof redesigns Cadbury and Dairy Milk to “put the humanity back into it”

North rebrands civil rights group Liberty, with a clever logo that also serves as “a rallying cry”

Marina Willer rebrands Blood Cancer UK, with a visual personality that is “both scientific and kind”

Querida on an unconventional magazine rethink and Photoshopping a defecating horse

Polaroid is back (again, sort of) with a rebrand and new camera

Nissan may be following BMW with a redesigned flat logo

Facebook scraps its trademark blue navigation bar in significant desktop redesign

For Milan-based studio Dallas, typography is the foundation of graphic design

Got a printer and a highlighter? Character explains its accessible, lo-fi rebrand of Women In Innovation

Through collaboration, Buck’s rebrand has “a tonne of fingerprints on it”

Studio Lowrie creates Sundance Film Festival’s latest identity from a shipping container

DixonBaxi’s retro-futuristic rebrand of Pluto TV, explained

Exploring the subtle details in Pentagram’s Thames & Hudson rebrand

JKR undertakes the highly meta rebrand of the School of Visual Arts master's in branding