BBH has drawn inspiration from Andy Warhol’s The Velvet Underground & Nico artwork for a Tesco campaign announcing it will now stock vinyl records. The poster by Bartle Bogle Hegarty draws parallels between the supermarket chain’s typical advert aesthetic and the well-known Warhol print, which The Velvet Underground used for its 1967 album cover, using a simple photograph of a banana bruised in all the same places.
The poster also represents a new format for Tesco’s print campaigns, as it will be flyposted in areas where BBH says the public are more used to seeing posters for new albums and gigs.
The campaign is being launched to promote that Tesco will be stocking vinyl permanently in 40 of their stores, following a trial over Christmas in select stores.
The creative team for BBH was Chris Clarke and Matt Moreland, with photographer Colin Campbell.
- Paul Sahre chats to us about his new book Two Dimensional Man: A Graphic Memoir
- How can we connect young, diverse talent with the agencies who crave it?
- Ricky Leung’s illustrations capture the quiet moments of everyday life
- Photographer Chris Maggio palpably documents America’s current “emotional climate"
- Seoul-based Shrimp Chung’s dynamic designs are bright and full of impact
- Choreographer and director Holly Blakey on making work for everyone
- Peter Funch has photographed the same people on the same street for nine years
- North reveals full Science Museum rebrand, and reacts to online criticism
- GraphicDesign& outline three projects that successfully support and impact mental wellbeing
- Dove apologises and removes advert showing a black woman becoming a white woman
- Apple announces launch of gender neutral emojis
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity