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Polaroid’s Patricia Varella chats long-game strategies, imperfection and that anti-AI viral campaign

Adoratorio Studio takes a new lens on eyewear with a soft but technical rebrand for Indice

ChaChaanTeng’s saucy auto-mayo-mat identity for Heinz is a fantastically physical opponent to AI slop

Accept & Proceed’s new system for Vans is a lesson in how to inject clarity into an iconic brand

Anatomy’s campaign for the Horniman museum is built on a bespoke typeface foraged from its collections and gardens

Hinge’s Jackie Jantos on inclusive design, trust and the path from creative to CEO

“The scanner became my souvenir vacuum”: Armand Croisonnier on his squishy scanography archive

How Freitag keeps its cool: A look inside the brand’s less-than-conventional approach to creative campaigns

Cord studio on using symmetry and cinema to create one of 2026’s most viral campaigns

Enter the Bucketverse: KFC’s finger-licking rebrand turns an icon into an entire world

Mamdani’s NYC World Cup campaign is inspired by sports memorabilia, city signage, the subway and the five boroughs

Crack a cold one and enjoy Glenn Kitson’s noisy love letter to British colloquialisms for Strongbow

Meet Nice Groceries, the creatives shaking up the production agency model with the slow craft of analogue film

4Creative’s new identity uses cut-out visuals from iconic TV shows

Uncommon’s mouldy identity for Offf Barcelona is grown from biological traces of creatives

Air’s manifesto makes one thing clear: AI will never replace human creativity

Yee Hawr: horsegiirL is the new long face of Dinamo’s half sans half serif experiment in type design

Step inside Linda Merad’s whimsical and poetic illustrated universe for Hermès

Elisava’s Master’s in Graphic Design is about what design can do for others, and what you can do for design

POV: Ballet and opera institutions need to get radical to stay relevant

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