Cards Against Humanity bought a plot of land on the US Mexico border

Cards Against Humanity has bought a plot of land on the US Mexico border, and sold off fragments of it for $15, as part of its holiday promotion campaign. The Cards Against Humanity Saves America scheme aimed at deterring Trump’s plan for a wall on the border also saw the card game company enlist a law firm specialising in eminent domain “to make it as time-consuming and expensive as possible for the wall to get built”.

“Donald Trump is a preposterous golem who is afraid of Mexicans,” says the company. “He is so afraid that he wants to build a 20-billion dollar wall that everyone knows will accomplish nothing.” The company says anyone who purchased a portion of the land (which sold out in less than 24 hours) will receive an illustrated map of the land, a certificate of its promise to fight the wall, some new cards and “a few other surprises”.

It also released a satirical mockumentary style campaign film set in the future, starring an aging millenial talking about how the campaign saved the world.

In an FAQ section of the campaign, Cards Against Humanity asked itself: “What are you saving America from?” answering “Injustice, lies, racism, the whole enchilada.” It also says: “I’d like to cancel my order,” the answer being “We’d like to cancel the 2016 election, but neither of us is going to get what we want.”