Cards Against Humanity has bought a plot of land on the US Mexico border, and sold off fragments of it for $15, as part of its holiday promotion campaign. The Cards Against Humanity Saves America scheme aimed at deterring Trump’s plan for a wall on the border also saw the card game company enlist a law firm specialising in eminent domain “to make it as time-consuming and expensive as possible for the wall to get built”.
“Donald Trump is a preposterous golem who is afraid of Mexicans,” says the company. “He is so afraid that he wants to build a 20-billion dollar wall that everyone knows will accomplish nothing.” The company says anyone who purchased a portion of the land (which sold out in less than 24 hours) will receive an illustrated map of the land, a certificate of its promise to fight the wall, some new cards and “a few other surprises”.
It also released a satirical mockumentary style campaign film set in the future, starring an aging millenial talking about how the campaign saved the world.
In an FAQ section of the campaign, Cards Against Humanity asked itself: “What are you saving America from?” answering “Injustice, lies, racism, the whole enchilada.” It also says: “I’d like to cancel my order,” the answer being “We’d like to cancel the 2016 election, but neither of us is going to get what we want.”
- Grace Miceli’s bold and playful illustrations re-interpret brands in humorous ways
- Tsto returns to design Flow Festival's identity, pushing and playing with its typography
- Rosie Yasukochi's vibrant comic reflects on post-generational trauma
- Patrick Kyle's helpful advice on how to start out at illustration fairs
- "Don't drink and dance in front of your peers": ten creatives on their biggest mistakes
- Rachel Louise Hodgson’s drawings challenge traditional ideals of beauty
- Crayola launches a makeup range based on its ubiquitous crayons
- Portfolio tips from top studios: what to leave in (and out) and how to get noticed
- The Graduates 2018: Should I get a job or go freelance?
- All internships are not created equal: how to spot the best opportunities and have the courage to reject the duds
- Erik Spiekermann brings five unfinished fonts from Bauhaus design masters to life with Adobe
- Why counter-culture matters: Rough Trade launches publishing venture designed by Craig Oldham