Gag-merchants Comedy Central have enlisted creative branding agency loyalkaspar to work on the channel’s first major brand refresh since 2011. The channel’s refresh includes the application of custom typography and a new logo, bringing the home of Impractical Jokers bang up to date.
If you’re wondering what’s changing, it’s apparently, “Everything, really.” Or so Comedy Central says. “From how our logo works to our thumbnail images on YouTube and everything in between: every facet of how our content is experienced, including a new sonic identity
coming to platforms like CC Radio, podcasts, Amazon Alexa and Google Home.”
Highlights include the introduction of Comedy Sans, a custom typeface that is both unique to Comedy Central and inspired by the new logo. They describe it as, “a bolder, more condensed family, optimized for editorial content creation across every platform.”
Don’t worry – they’ll still be showing as many episodes of Friends as you can handle on a daily basis. That isn’t changing.
The refresh is out now.
- “All I could see was puppets”: Johnny Kelly on his series of sweet shorts for Cheerios
- Melek Zertal's illustrations all feature different versions of herself
- Wyatt Knowles on his DIY approach to poster design
- Jaemin Lee takes on the influence of 80s pop in his illustrative process and aesthetic
- A Pint in London: a new game where the quest is for the perfect tipple
- “There is no value in change for change’s sake”: an exclusive look at Spin's update of Mubi’s visual language
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance