A new advert by agency David Miami for Burger King speaks out against bullying using candid camera footage. The advert has been released with the support of No Bully to coincide with National Bullying Prevention month in the US.
The campaign, titled Bullying Junior documents an experiment in a Burger King Restaurant that sees a high school junior being bullied by peers, and then a burger being smashed up by a member of staff and served to customers. The experiment saw only 12% of customers reporting or intervening in the physical bullying of the school student, but 95% of customers reporting that their food had been bullied.
“We know that bullying takes on many forms, physical, verbal, relational and online. But the first step to putting an end to bullying is to take a stand against it,” CEO and founder of No Bully, Nicholas Carlisle. “Our partnership with Burger King is an example of how brands can bring positive awareness to important issues. You have to start somewhere and they chose to start within.”
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