News / Illustration

Egle Zvirblyte illustrates worldwide superstitions for Compare the Market

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Egle Zvirblyte: Compare the Market

We’re big fans of illustrator Egle Zvirblyte here at It’s Nice That. In the past, her ability to maintain her distinctive style while interpreting a brief has seen her create work for the likes of Smirnoff, Nike and OkCupid. Now, Egle’s back and, this time, it’s insurance comparison site Compare the Market who’ve been the benefactors of her signature, colourful treatment.

In a series of ten exclusive illustrations for the site, Egle explores worldwide superstitions – presented in a tarot card-esque format. Playful and packed full of narrative, each illustration features an urban myth, “old wives’ tale” or strange good luck trick from a different country across the globe.

For example, in Russia “sitting on your luggage and taking a moment to reflect before you travel is actually a way of bringing you good luck,” reads the description next to an image of some disembodied legs atop a stack of cases. “So after you’ve finally got the zips together, sit a second longer and take a breath.”

In Japan, however, according to folklore, having your pillow face north while you sleep will shorten your lifespan. “Better dig that compass out when it comes to bedtime,” Compare the Market says.

Egle, who is originally from Lithuania now splits her time between London and Vilnius. Through whimsical and bold vignettes, her work looks at human relationships and the surrounding world in a humorous and irreverent way.

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Egle Zvirblyte: Compare the Market

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Egle Zvirblyte: Compare the Market

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Egle Zvirblyte: Compare the Market

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Egle Zvirblyte: Compare the Market

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Egle Zvirblyte: Compare the Market

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Egle Zvirblyte: Compare the Market

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Egle Zvirblyte: Compare the Market

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Egle Zvirblyte: Compare the Market

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Egle Zvirblyte: Compare the Market