The latest work from creative company, Elephant, is an identity and website to help “advance the mission” of All Star Code, an organisation empowering young men of colour to acquire financial independence and social mobility through the power of code. The collaboration also includes work from Elephant on All Star Code’s new platform, Hello World.
To accomplish the identity, Elephant faced “three distinctive, yet connected challenges,” Greg Assemat Tessandier, Elephant president, tells It’s Nice That. These included: “Bringing to life the mission and values of All Star Code in the most genuine and transparent way; digging into coding culture to extract its most universal visual representation allowing us to communicate ‘code,’ without showing code.” The last challenge was integrating student stories with the core visual system – which Greg says they achieved “by finding the right balance in the right context.”
The idea for Hello World, All Star Code’s newly-launched platform, came from Hello World programmes which, traditionally, are the first programmes new coders learn to illustrate how coding works and to test that a system or language is operating correctly. “Given this historical context,” says Elephant’s statement, “the tagline serves as a confident reintroduction into a world created by the student.”
Elephant began its pro bono partnership with All Star Code over a year ago as part of its Commitment to Change: “All Star Code is an amazing organisation that champions code as a means for change and progress,” says Eric Moore, CEO of Elephant. “Without people of colour at the coding table, inequality continues to perpetuate.”
GalleryElephant: All Star Code website and brand identity (Copyright © All Star Code, 2022)
Elephant: All Star Code brand identity (Copyright © All Star Code, 2022)
About the Author
Liz (she/they) joined It’s Nice That as news writer in December 2021. After graduating from the University of Bristol, they worked freelance, writing for independent publications such as Little White Lies, Indie magazine and design studio Evermade.