Elle magazine releases fully embroidered cover as part of redesign

Date
10 August 2016
Reading Time
1 minute read
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Hawthorne & Heaney: Elle magazine September issue cover

Elle has released a fully embroidered cover for its September issue as part of the magazine’s redesign. Created by Claire Barrett, founder of London-based embroidery company Hawthorne & Heaney, the magazine cover is a minimal ivory-white fabric with stitched logo. The artwork is simply a sewn-on patch, similar to a clothing label, stating “Now what?” in embroidered capitalised type alongside the bar code.

The cover is one of five for the September issue with the theme Rise of the Rebel, released to celebrate the magazine’s relaunch. The other four covers feature more traditional fashion photography, starring Kristen Stewart, Zayn Malik, Amanda Stenberg and Hari Nef. This is a “concept” cover which Elle says “takes us back to a blank canvas… so we can ask the question now what?”

Above
Left

Elle magazine September issue cover

Right

Elle magazine September issue cover

Above

Elle magazine September issue cover

Above
Left

Elle magazine September issue cover

Right

Elle magazine September issue cover

Above

Elle magazine September issue cover

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About the Author

Jenny Brewer

Jenny joined the editorial team as It’s Nice That’s first news editor in April 2016. Having studied 3D Design, she has spent over a decade working in design journalism. Contact her with news stories relating to the creative industries on jb@itsnicethat.com.

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