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Foilco’s 30x30 offers you advice from leading creatives, including Jean Jullien and Malika Favre

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Date
6 October 2017
A stack of colourful books rests against a deep blue background. The top yellow cover features bold black and white typography, including the phrase “The Question”.
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StudioDBD: Foilco 30×30

To mark its 30th anniversary, Foilco have released 30×30 – a celebration of the host of creative talent they have worked with over the years asking them to answer the question “if you could go back to the start of your career, what advice would you give your younger self?”

A nostalgic look back at what they have learned, the book was designed by StudioDBD and includes pearls of wisdom from the likes of Astrid Stavro, Anthony Burrill, Malika Favre and Jean Jullien among many others. 30×30 is limited edition and features examples of Foilco’s range of foils and a collection of different techniques as well as a set of beautifully produced postcards. “We knew that turning 30 this year was a great opportunity for us to take stock and produce something different and interesting for designers and creatives,” says Matt Hornby, one of the company’s directors. “We discussed a number of ideas with StudioDBD and they suggested the idea of the 30×30 book.”

“Foilco wanted something a bit special to celebrate turning 30. I called upon my powers of persuasion to gather together some contacts and friends within the creative industry and set about producing this wonderful book,” Dave Sedgwick from StudioDBD told us. “It’s been a real labour of love to pull the whole thing together. Not only the excellent quotes. But all the foiled number 30s which act as divider pages.” The project also has a website to enable the considerate, informative and powerful messages to reach a wider audience. “We knew halfway through the project that it would be something special, so set about printing the postcards as well and of course the website which features all the quotes from all the contributors.”

There is little imagery throughout the book, placing emphasis on the quotes. The typography in the book is bold and carefully treated in order to allow these words to speak for themselves. To read what these designers, illustrators and creatives had to say, visit the 30×30 website here.

A collection of 11 graphic cards arranged in a grid, each featuring a different typographic treatment of the number “30”. The designs use a variety of bold colours, patterns and styles, from 3D renders to flat geometric shapes.
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StudioDBD: Foilco 30×30

A collection of graphic prints featuring bold colours and patterns. One white print shows the number “30” in a stylised, multi-coloured font with dots and stripes.
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StudioDBD: Foilco 30×30

A stack of dark blue books rests on a green surface. The top cover features the text “30x30” in large white numerals, with a thin blue ribbon bookmark trailing from the side.
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StudioDBD: Foilco 30×30

Two stacks of books rest on a green surface. The top stack features dark blue covers with “30x30” in large white numerals. The bottom stack has yellow covers with bold black typography and the phrase “The Question”.
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StudioDBD: Foilco 30×30

An open book with dark blue pages and a light blue cover. The pages feature a grid of names in white typography, including “Astrid Stavro”, “Ian Anderson” and “Hamish Makgill”.
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StudioDBD: Foilco 30×30

A person holds open a book against a dark blue background. One page features the year “1992” in large blue typography, while the opposite page is bright red with a pattern of concentric circles.
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StudioDBD: Foilco 30×30

A person holds open a book against a dark blue background. Bold blue and red text across the pages reads “Good design is not a luxury. It’s an integral part of our society & culture.”
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StudioDBD: Foilco 30×30, quote from Hamish Makgill

A person holds open a book against a dark blue background. The open pages feature bold typography that reads “LIVE WORK” and “& DON’T SMOKE!”.
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StudioDBD: Foilco 30×30, quote from Mario Eskenazi

An open book held by two hands against a dark blue background. Bold blue typography across the two pages reads “FEWER EMAILS MORE BEERS”, with the name “Thierry Brunfaut” printed below.
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StudioDBD: Foilco 30×30, quote from Thierry Brunfaut

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About the Author

Ruby Boddington

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Ruby is Senior Creative at It's Nice That, overseeing our visual output across platforms and projects. Before that, she was associate editor on the editorial team, after joining in September 2017 following graduation from Central Saint Martins.

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