In an email to contributors Getty Images has announced a ban on photography that has been manipulated to change models’ body shape. Retouching skin blemishes or changing nose shape or hair colour will still be permissible according to the new policy.
The announcement has been timed to coincide with a new law in France requiring magazines to tell readers whether their commercial images have been Photoshopped to make models appear thinner or larger. It is hoped that the change will encourage healthier views on body image, especially in young women. The law – and Getty’s new submission requirements – will come into play on 1 October. Advertisers that break the law risk a fine of up to €37,500.
Numerous celebrities have hit back at magazines for airbrushing them unrealistically as of late, from Lorde and Lady Gaga to Kate Winslet. In June Getty launched a partnership with editorial photographer Campbell Addy to promote more representative stock photography.
- Kim Gehrig's latest commercial for Covergirl combines comic chemistry with cosmetic commentary
- Watch Nicos Livesey explain how he made his embroidered BBC World Cup spot
- Photographer Niall McDiarmid travels from town to town to capture the essence of Britain
- Design studio Varv Varv's well-reasoned practice is an enquiry into "making things public"
- Radical Essex is a publication that aims to uproot the county’s misguided stereotypes
- Petrichor: a short film about snooker and mental health, beautifully packaged by Housework Press
- “Create a flag which represents your own Island”: explore culture through design in our latest Insta brief
- Five creatives visually respond to the question: What makes something art, anyway?
- Plexopolis: a series of games to educate and inform students on accomplished design
- “Unporn” is the photo stock collection for those suggestive, naughty moments
- Chris Dorley-Brown’s sharp images of East London are actually made up of many multiple shots
- Suzanne Saroff's meticulously arranged photographs alter perceptions