A team of designers has created the world’s first holographic catwalk for an entirely virtual fashion line, shown using real-life models at Amsterdam Fashion Week. The holograms are projected on a transparent screen at 45 degrees, with a model standing behind in a skin-coloured suit, who moves to align with the movements of the CGI animated clothing.
The team behind the project includes digital design studio Pinar&Viola, which directed the hologram, and Amber Jae Slooten, who designed the virtual collection. Also involved were Peter Leferink, Kim Vos and Nelle Swan. In a behind the scenes film, Amber says she envisions this as the future of fashion, and hopes the integration of fashion and technology will “help as much as it did in the architecture and car industry.”
“I hope that with these technologies we can translate craftsmanship designing into something more virtual.”
- Manshen Lo creates surreal, comic-inspired observational illustrations
- “To me, being a man just means being yourself”: five creatives share their thoughts on masculinity
- Hexatope: the web-app utilising computational arts to make personalised jewellery
- Lucy Hardcastle on her “most progressive film to date”
- Moby Digg creates grid-based identity for finance company Baugeld Spezialisten
- Typography and National Socialism – the journey of Futura in an era of "reactionary modernity"
- Peter Funch has photographed the same people on the same street for nine years
- DBLG and Animade’s cheeky stop-motion animation uses human skin and 3D stamps
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity
- Get to know the fluid work of graphic designer, Steffen Hotel
- Fukt magazine presents the erotic drawings of David Shrigley, Tracy Emin and many more
- Poster Girls, an exhibition of 150 female graphic designers opens at London Transport Museum