How to build a great work culture in a creative company, and why it matters

We speak to Naeem Alvi-Assinder, Notepad’s managing director and founder of branding and advertising, about benefit schemes and fostering work-life balance.

1 April 2022

Every month we invite creative professionals to share their thoughts on a topic they care about from the creative world of work. This month, we’re hearing from Naeem Alvi-Assinder, managing director and founder of branding and advertising studio Notepad, on the key to creating a work culture that supports a good work-life balance.

“I believe that perks and benefits shouldn’t be offered just for the sake of it. I’m not saying that our work culture and benefit scheme are perfect, as there are always ways to improve, but I’m proud that we’ve managed to retain our amazing crew through the pandemic, and continue to attract more and more brilliant people to join us. While I’m all for team yoga (we’ve done this once) and pizza lunches (we’ve done this loads), there are much bigger drivers to consider when building a great working culture in a creative business.”

Click here to read what Naeem thinks matters most when building a great work culture on the If You Could Jobs Journal.

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